Sophia Coppola was interested in being involved with this project, as she has never done anything fashion related before and likes Marni's bold and unique textile deigns.When discussing the feel of the commercial Sophia thought about a house she had once spent time at in Marrakesh.
DOP in the advert is none other than Harris Savides a famed Cinematographer known for his unique visual style as seen in films like; The Yards, Birth, The Game, Zodiac and Sofia Coppola's Somewhere where he used Francis Ford Coppola's lenses from Rumble Fish.
The dreamy visuals and stunning soundtrack courtesy of Bryan Ferry's Avalon combine to evoke a sense of nostalgia and the exotic at the same time. Having the absolutely gorgeous Imogen Poots (pronounced Ima-gin) doesn't hurt as her wistful expressiveness conveys much without having to say anything.
Set in Marrakesh, Morocco, Academy Award and Golden Globe winner Sofia Coppola has directed this commercial for the Marni at H&M collection.
Marni at H&M
Director: Sofia Coppola
Director of Photography: Harris Savides
Stylists: Lucinda Chambers and Michelle Rafferty
Models/actors: Imogen Poots and Sam Hayes. Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox
Music: Avalon, by Bryan Ferry.
Producer: Elin Lindgren