I must confess I have seen the whimsical Très Simple Life Advert For Stella Artois Cidre a couple of times and fleetingly thought that it was really well made. Well due to a heads up from the Stella Artois Connoisseurs Series I discovered today that the advert was actually made by Legendary Director Wim Wenders who previously directed the Names, She is a Thing Beauty advert for Stella Artois. And was shot by none other than Cinematographer Anthony Dod Mantle (In the Heart of the Sea, Rush, Trance, Dredd, Antichrist, Slumdog Millionaire and the list goes on ....). What a pairing, is there a feature in their future? One can only hope.
|Wim Wenders for a Simple Life Cidre Stella Artois|
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I can now appreciate how the effort and craftsmanship that has gone into making the Très Simple Life advert is supposed to parallel the skill and dedication that goes into making each Stella Artois Cidre, this is also more playfully and overtly alluded to in the advert itself as well the simple sophistication of the Cidre drinker.
For more info visit: https://www.facebook.com/stellaartoisuk or http://www.stellaartois.com/
Producer: Nick Crabb
Photography: Anthony Dod Mantle
TV Producer: James Lethem
Production Co: 2AM Films
Production Manager: Alice Morris
Post Production: MPC
Editor: Toni Froschhammer
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