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See - the Director's cut of Chan-wook Park's thought provoking short film A Rose Reborn for Ermenegildo Zegna starring Jack Huston & sound by Clint Mansell - SHORT FILM

I am a huge fan of Korean cinema and Chan-wook Park is a leading light - his films are beautifully shot (as is A Rose Reborn by Natasha Braier) and his sensibilities are always cinematic and surprising so when I received a heads up about his collaboration with menswear fashion house Ermenegildo Zegna I fired up the big screen, grabbed some popcorn and settled in to watch his A Rose Reborn. As a side note if you notice the different formats of his name later - Chan-wook Park vs Park Chan-wook - that is because in Korea the custom is to have family name first, followed by given name.

The just shy of 20 minutes short film follows the journey of Stephen (Jack Huston) "A brilliant young CEO from London [as he] contemplates the possibility of selling his invention to a mysterious Chinese billionaire. Before actually meeting his potential investor however our protagonist must face a number of challenges in the form of journeys, riddles and the exchange of clothes."

Told over 4 films, each taking place in a different location that are combined into Chan-wook Park's Director's cut further below.

Ep. 1 London - You're not wearing that
Ep. 2 Wyoming - I speak with the voice of Mr.Lu
Ep. 3 Shanghai - Unless I’m dead
Ep. 4 Milan - A Rose

As with many films in this genre, identity, tradition and brand are drawn together but Chan-wook Park brings some insightful and thought provoking philosophy and symbolism to the party as well.

A Rose Reborn is especially refreshing in a world where it seems to be increasingly more difficult to avoid being dragged down to the same level as little minds in their little worlds more concerned about the differences between us - rather than what brings us together as a species - With A Rose Reborn is "A master of contemporary cinema directs two of today's most exciting actors in a story of growth, multiculturalism and style, exclusively for Ermenegildo Zegna."

Chan-wook Park's A Rose Reborn for Ermenegildo Zegna Poster

Ermenegildo Zegna is pleased to announce an international film collaboration with acclaimed film director Park Chan-wook.

The project is a creative collaboration between Park Chan-wook and Stefano Pilati. It showcases the Italian maison’s new style and fashion forwardness, which caters to The New Leadership Generation.
Entitled A Rose Reborn, the film is directed by award-winning South Korean director Park Chan-wook (Oldboy, Stoker, among others) who is known for his unique storytelling abilities, his understanding and use of symbolism and a singular visual sensibility.

Chan-wook Park & Jack Huston on the set of A Rose Reborn London

A Rose Reborn The story of a journey of discovery and growth told in four parts. Director: Chan-wook Park Writers: Ayako Fujitani, Chung-hoon Chung, Michael Werwie, Chan-wook Park Stars: Jack Huston, Daniel Wu Daniel Wu RELATED See Guy Ritchie's advert for H&M Michôd, Pearce & Pattinson talk The Rover See Jonas Åkerlund's advert for H&M See Matteo Garrone's dvels (duels) for Bulgari See the coolest advert of 2012

The film also features the internationally acclaimed actors, Daniel Wu (Blood Brothers, Overheard) and Jack Huston (American Hustle, Boardwalk Empire). Other notable collaborators include British composer Clint Mansell (Black Swan, Requiem for a Dream) and Argentinean cinematographer Natasha Braier (The Milk of Sorrow, The Rover).


A brilliant young CEO from London contemplates the possibility of selling his invention to a mysterious Chinese billionaire. Before actually meeting his potential investor however our protagonist must face a number of challenges in the form of journeys, riddles and the exchange of clothes.

But first the trailer for the main feature: Ermenegildo Zegna is pleased to present the trailer of the much anticipated film, A Rose Reborn, the story of a journey of discovery and growth told in four parts Directed by acclaimed film director Park Chan-wook, featuring actors Daniel Wu and Jack Huston.