The Establishing Shot: Upcoming UK Avatar Day


Posted by Craig Grobler on Google+ On Friday, August 14, 2009


UK Avatar Day


The 15-minute Avatar Day screenings, presented in 3D at “select cinemas and Imax theaters,” will provide regular moviegoers their first glimpse of Cameron’s highly anticipated sci-fi epic outside of footage screened last month at Comic-Con International in San Diego and Movie Con 2 at the BFI London hosted by Empire Magazine last weekend.

The big-budget sci-fi movie, conceived by Cameron 14 years ago and filmed in stereoscopic 3-D using cameras developed by the director, takes place on Pandorum, a strange and beautiful planet replete with bizarre creatures and plant life. Sam Worthington plays a paraplegic who is linked through a medical process to an “avatar,” a 10-foot-tall, blue-skinned creature that looks like Pandorum’s native Na’vi

Also rolling out on Friday’s Avatar Day:

- The official Avatar trailer, which will be shown in theaters and online. The worldwide trailer launch will be presented in all formats, including Imax 3-D, Imax 2-D, digital 3-D, digital 2-D and 35-mm 2-D, the studio said.
- 3D/lenticular one-sheet posters for the film.
- The trailer for Ubisoft’s videogame James Cameron’s Avatar: The Game.
- First look at Mattel action figures for the film’s avatar and alien Na’vi characters.

The showings will be limited to two on the 21st, except for the BFI Southbank, which is holding four.

Among the participating cinemas:

Cineworld Aberdeen
Cineworld Birmingham, Broad Street
Cineworld Brighton
Cineworld Cardiff
Cineworld Edinburgh
Cineworld Glasgow, Renfrew Street
Cineworld Sheffield
Odeon London IMAX Greenwich
Odeon London IMAX Wimbledon
Odeon Manchester Printworks
Odeon Southampton
Vue Bristol Cribbs
Vue London West End
BFI Southbank IMAX

Avatar hits theaters Dec. 18.

Friday August 21, 2009 at 1:30pm

BFI London IMAX
1 Charlie Chaplin Walk
London, England SE1 8XR

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