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007,

Watch Robbie Williams' Secret Agent advert for Café Royal Coffee & download the Secret Agent theme song Bully for free - WATCH THIS!

It's been 16 years since Robbie Williams released his chart topping single Millenium off the album I've Been Expecting You. That would make it 16 years since I first heard who Robbie Williams is.

Being a Bond fan I instantly liked Millenium a catchy aspirational song that sounded like nothing else at the time and it referenced John Barry's You Only Live Twice James Bond theme without directly sampling it. I wasn't wild about Vaughan Arnell's cheeky Bond parody video for Millennium initially but sometimes a bit of everyman Bond is better than no Bond at all.

Robbie Williams is Café Royal's The Secret Agent (ZOOM)

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Presumably for Williams the significance of the title of You Only Live Twice was that after his split with Take That he, against all odds, was making a comeback as a solo artist. You have to hand it to Williams he is perseverant and went on to sign the largest solo record deal at the time.

Robbie Williams is a big Bond fan as most men of his generation and it looks like he hasn't given up the ghost of James Bond just yet as he has put his tuxedo back on for his role as Brand Ambassador for Café Royal coffees and plays a Bond like character in their beautifully Secret Agent advert. Not only is he the new brand ambassador and star of the advert but he wrote the theme song Bully used in the Secret Agent advert which you can download for free from http://secretagent.cafe-royal.com/index

Café Royal Robbie Williams is The Secret Agent (ZOOM)

Café Royal Robbie Williams Secret Agent Fight (ZOOM)

The advert was shot in Summer in various locations including the home of Bond Pinewood Studios in London.

Café Royal Ms Full Flavour (ZOOM)

Café Royal Ms Taste Explosion (ZOOM)

In the advert we see Williams take to the road, sky and sea in the service of good taste. Over in France the advert was part of a campaign that built up to this video revealing Robbie Williams as The Secret Agent - over in the UK we got this surprise advert.

Delicate missions, seductive indulgence, concentrated action. And of course: Nothing but good taste.
The secret agent has a mission to achieve.

Café Royal Helicopter chase (ZOOM)

Café Royal Helicopter chase (ZOOM)

The world of coffee pleasures has a new secret agent—in the service of good taste. His secret formula: Royal. Café Royal. Here is the second trailer of our upcoming brand saga.