Mini's world first augmented reality advert

Tuesday, December 23, 2008 Craig Grobler 0 Comments

By now most have you have seen Boffswana's augmented reality prototype that can be found here. A fine example of how the real world is interacting with the virtual.

Now German agencies Buzzin Monkey and die agentour GmbH have gone step further for a Mini print/computer cross over.

To experience this first hand you'll need a printed version of the PDF from here, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) pointed here.

Hold the print ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.