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Mini's world first augmented reality advert

Tuesday, December 23, 2008 Craig Grobler 0 Comments

By now most have you have seen Boffswana's augmented reality prototype that can be found here. A fine example of how the real world is interacting with the virtual.



Now German agencies Buzzin Monkey and die agentour GmbH have gone step further for a Mini print/computer cross over.



To experience this first hand you'll need a printed version of the PDF from here, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) pointed here.



Hold the print ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.





About the author

Craig Grobler

Craig is a retired superhero, an obsessive hobbyist, comics fan, gadget lover & flâneur who knows an unhealthy amount about Ian Fleming's James Bond. When not watching or making films he takes pictures whilst mentally storyboarding the greatest film ever made. He also sometimes utilises owl-themed gadgets to fight crime.

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