5 Gum Sense5 Launch party, London


Posted by Craig Grobler on Google+ On Thursday, June 18, 2009

Earlier this Month we were invited to the 5 Gum "Creating Sense5" launch party held in London. 5 Gum is new flavourful gum from Wrigleys. The general consensus is that 5 Gum really is a taste explosion in a chewing gum kind of way.

The launch was conducted by Vice Magazine who ran a a competition in the lead up to the event. They sent out an open call to creatives to create something that like the gum intrigues and exhilarates the senses. And when I say something, the entries could have been anything one felt would represent the gum. Award winning band Hot Chip would then select the winning talent and curate the gig. From The Vice website:

"Thursday, June 4th certainly turned out to be an unforgettable night at The Arches, London Bridge. Hot Chip's two live DJ sets - one featuring Kano - were supported by unique performances from The Penny Serenade, Raf Daddy, Planning To Rock and Noze.




Five winners of the CreatingSense5 competition, whose entries, like the 5 gum, represented and stimulated the senses. Their interactive installations including the "touch wall" and "edible forest" proved to be a huge success - with people finding more than one different use for them!"

Stand out moments for me were discovering Portuguese Sangeres beer (a almost honey tinged malty beer), hearing Planning To Rock for the first time, Hot Chip's awesome live set as well as hearing the sublime combination of Hot Chip & Kano together. Pics & videos to follow in the meantime you can see more pics from the event here!

0 comments

Post a Comment

Related Posts Plugin for WordPress, Blogger...

The Establishing Shot HOT LIST


I really enjoyed Johannes Roberts' gripping & taut shark attack thrill ride 47 Metres Down - FILM REVIEW

Christopher Nolan & Emma Thomas introduce their modern classic DUNKIRK and answer some questions about DUNKIRK - EVENT REPORT

The Game of Thrones: Touring Exhibition is coming to London - UPCOMING EXHIBITION

I visit the BT Tower for the riveting Fear The Walking Dead Season 3 pre-premiere launch - EVENT REPORT



In Cinemas this week

Features



The 2017 EE BAFTA Nominations announced

Matthew McConaughey introduces GOLD and tells us a little bit about the film

xXx: Return of Xander Cage European Premiere EVENT REPORT
Richard Kelly talks the Making of Donnie Darko
Alex Zane Presents the FDA Autumn/Winter Film Preview & chats with Tom Conti
The Light Between The Oceans Press Conference
De Palma Review
Prop Store Auction Preview Exhibition
Idris Elba suprises us at Star Trek Beyond
The Nice Guys Surprise Us
Zack Snyder's Batman v Superman: Dawn of Justice Review
10 Criminally underrated British Crime Films you probably haven't seen yet
Zack Snyder's Batman v Superman: Dawn of Justice Batmobile
In discussion the making of Triple 9
Deadpool Film Review
Quentin Tarantino talks The Hateful Eight
Star Wars Visions Exhibition Tokyo
SalonQP 2015 Preview
The Rogues Gallery Creation of a Super Villian Book Launch
Legend Press Conference
SPECTRE all the news
No Escape Review
Ant-Man Euoropean Press Conference
Batman: Arkham Knight Cape & Cowl Exhibition London
Ant-Man Willard Wigan Micro Exhibition
Unheard James Bond Themes
Peyton Reed & Paul Rudd introduce Marvel's Ant-Man
Knight of Cups Trailer Breakdown

Latest Film & TV News

Latest reviews:

Zack Snyder's Batman v Superman: Dawn of Justice Review
Triple 9 Review
Deadpool Film Review
The Hateful Eight Review
Legend Review
No Escape Review
Mr. Holmes Review
The Grandmaster Review
Dawn of The Planet of The Apes Review
The Drop Film Review
300: Rise of an Empire
The Hobbit: The Desolation of Smaug Review

Craig Says...







LEGEND OF THE EAST END Exhibition

Legend of the East End Exhibition

135 Bethnal Green Rd,E2,
28 Aug - 11 Sep 2015
xxxxxxxxxxxxxxxxxxxxxx
the alibi film club

The Alibi Cult Film Club

The Alibi ,Dalston, E8 2PB
Every Mon

Warner Bros. Studio Tour London The Making of Harry Potter

Warner Bros. Studio Tour London The Making of Harry Potter

Harry Potter Tour

WB Studios, Leavesden
April 2014+

Bond in Motion Exhibition

Bond in Motion at London Film Museum

Bond in Motion London

London Film Museum
21 March 2014+

TheEstShot Listening To:

Craig's Awesome Mix