As well as playing the lead role, Daniel Craig is the executive producer of this film. It has been a pet project for a while. With the success of his new Bond fame the money came into place.
The part of the bitter and twisted film star was written with Craig in mind by his friend, Baillie Walsh, before the Bond star got famous.
"When he wrote the part for me about five or six years ago, I certainly didn't have the success I did now," says Craig, keen to stress that the tale of a successful but arrogant film star is not about him.
The film was mainly shot in Cape Town, South Africa and Malibu, California.
For the scene where Joe meets his agent and director of his potential next role. He meets the two at an upmarket restaurant overlooking the sea. Both the interior and exterior scenes were filmed at Salt Restaurant at The Ambassador Hotel in Bantry Bay, Cape Town, South Africa.
34 Victoria Road, Bantry Bay, Cape Town, South Africa, 8005
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