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Adidas Originals Star Wars Collection

Behold! The Adidas Originals inspired by the Star Wars film series have launched their Star Wars Collection for 2010.

The Adidas Originals Star Wars collection was launched with a campaign that included an online Facebook/Death Star link in (www.adidas.com/originals/deathstar), a series of local launch parties, and a 60 second commercial featuring Darth Vader and Adidas ambassadors such as David Beckham, Snoop Dogg, and Daft Punk amongst others.

The collection for the first season is split into three packs; The Characters Pack, the Vehicles Pack and the Direct Pack. The products in each pack take inspiration from the respective aspect of the Star Wars lexicon from legendary characters and crafts to classic scenes and fuse them with iconic adidas Originals silhouettes.

Characters Pack
This pack takes the most iconic moments and characters from the Star Wars saga and brings them to life across five sneakers, two short sleeve T-shirts and the Superstar Track Top.

Vehicles Pack
For this pack, we have taken inspiration from the well known vehicles and crafts from the Star Wars saga and translated them to our five most iconic adidas Originals sneakers and two key adidas Originals apparel models. Across these models we have paid homage to the distinguished features of airborne crafts and land based vehicles from both sides of the Force and executed them to appeal to both adidas and Star Wars fans alike.

Direct Pack
Darth Vader and the Stormtroopers appear in this pack as well as in the Characters pack. Also, the Women's Game Mid silhouette that appears here is inspired by Princess Leia, featuring gold detailing paired with a modern high-top silhouette with matching apparel.


Adidas Originals Star Wars Collection

More info over at http://www.adidas.com/originals/deathstar