Stella Artois announce the "King of Cannes" & WIN A Taste of Cannes

Posted by Craig Grobler on Google+ On Tuesday, May 10, 2011

Stella Artois King of CannesIf like me you aren't going to be at the Cannes Film Festival this year. Stella Artois have come up with a way for you to still enjoy the festival without the hassle of actually going.

Stella Artois have just crowned the winner of its Cannes Casting Call competition, casting Gustavo Alvarez from Buenos Aires, Argentina in the role of Jacques d’Azur, the legendary (and fictitious) ‘King of Cannes,’ in a biographical film about his life and to celebrate they are offering 3 EstablishingShot readers Stella Artois A Taste of Cannes pack.

In addition to playing the leading role in the film, set to tape in Uruguay at the end of April, Gustavo will also attend the prestigious Cannes Film Festival, to premiere the film at an exclusive Stella Artois event.

Stella Artois King of Cannes
Lucky winner: Gustavo Alvarez The new King of Cannes

Stella Artois’ global search to find the perfect leading man or lady to star in the film commenced in March at, with thousands of auditions submitted from around the world.

After selecting a short list of 200 finalists from both online voting results (top 100 favorite submissions) and a distinguished panel of judges (100 finalists based on creativity and acting skills), Gustavo was selected to be the star of the film.

Ladies and Gentlemen, introducing Gustavo Alvarez video

About his win, Gustavo says:
I couldn’t believe that I had been chosen to play such a fantastic part, although the pressure is now on to do this role justice, since Stella Artois scoured the world to find someone able to step into Jacques’ shoes,” said Gustavo, an agricultural engineer. “This is a once in a lifetime opportunity and I can’t wait to get started!”
About Gustavo Alvarez
Gustavo, 30, was born in Bahía Blanca, a southern city in Buenos Aires province, Argentina. He attended St. Andrews Scots School in Buenos Aires where he participated in musical theatre shows and really started exploring his creative side.

Gustavo loves football and rugby, and also practiced martial arts for many years. He also loves dancing and can’t wait to film his on-screen debut as Jacques d’Azur.

After filming his part in the Jacques d’Azur biopic, Gustavo will travel to the French Riviera to attend the short film’s May 20 premiere, to be followed by a party at Chez Jacques’ – Stella Artois’ sophisticated, invitation-only lounge at the Carlton Hotel’s exclusive beachfront property in Cannes.

To celebrate the crowning of The new King of Cannes Stella Artois have graciously given us 3 Taste Of Cannes Packs to give away to lucky readers. Each Taste Of Cannes Pack consists of:
  • 2 bottles of Stella
  • A Stella branded chalice
  • 1 of Jacques D’Azur's favourite DVDs. Could be Le Mepris, To Catch a Thief, Une Femme est une Femme, La Main au Collet or another classic not mentioned.
All you have do to win is first read the terms below and then answer the following easy question:
Q. Name a film showing at the Cannes Film Festival this year.
Send your answer, name and street address to theestablishingshot(at) - Yes, please replace (at) with @.

Closing date for the competition is Monday 16 May 7pm.

Terms & Conditions
All entries must from within the UK
You must be at least 18 years old to enter
One entry per household
All winners will be picked at random
Even smaller print:, Stella Artois and it's representatives have the right to refuse any entry at any time they wish. Judges decision is final. The prize cannot be swapped for something of the same value, including currency. None of the competition holders are liable for any costs incurred in entering or receiving your prize.
More info about the Stella Artois Cannes Casting Call can be found here:


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