On Tuesday evening I went along to the very swish In Fear premiere at the ICA presented by Stella Artois and along with a terrifying film I got to enjoy the pre party at The ICA Gallery and hangout with the stars of the film and some legendary talent who came along to support the release of BIMA Best Debut Director nominated Jeremy Lovering's first feature film, a creepy tale of a new couple lost in the woods.
After a frosty chalice of Stella Artois in central London our party headed to the Institute of Contemporary Arts where we walked the red carpet alongside Director Jeremy Lovering and stars of In Fear - Alice Englert and Downton Abbey heartthrob Allen Leech who plays Max.
We glided very much like the guys from Reservoir Dogs (anyway that's how it played out in my head) into the gallery space - which was impressively decorated and it was clear a lot of effort and attention had gone into the evening - much to the appreciation of the heaving crowd made up of cast, filmmakers and friends of In Fear.
The Stella Artois Bursary Programme helps films reach as wide audience as possible and raise awareness of unique independent productions and having impressed audiences at Sundance and Frightfest film festivals In Fear held a lot of promise.
|In Fear Poster ZOOM|
Pensive Director Jeremy Lovering whose Sundance blog you can read over here http://blog.film4.com/author/jeremyloveringfilm4/. After an international tour with In Fear Lovering is working on fan favourite Sherlock.
Lovering and In Fear had much love and support from fellow filmmakers who attended including:
Comedic legends; Simon Pegg, who has Kill Me Three Times comin up and Nick Frost who has just completed dance comedy Cuban Fury alongside Rashida Jones, Chris O'Dowd, Ian McShane, Kayvan Novak and Steve Oram both of which attended the In Fear screening. Cuban Fury is scheduled for a Valentine's Day 2014 release. In case you are wondering no - I did not ask either Frost or Pegg if they had any information on potential Star Wars castings. Paul Kaye was also there sporting his Game of Thrones beard and hair do.
|Allen Leech Legend surprises fan ZOOM|
|In Fear |
Driving, lost and tormented in the night, primal fears of the dark and the unknown give way to fear that you have let the evil in, or that it is already there..
Iain De Caestecker, Alice Englert, Allen Leech
UK Release Date:
15 November 2013
“Within 5 minutes of it starting you know that you are in the hands of a naturally gifted filmmaker, who not only understands the mechanics of suspense, but understands how important it is to hangout with his characters, get to know them and get you to fall in love with them. If you don't care about them you just don't scare. This guy really knows what he id doing.”- Deputy Editor Total Film Jamie Graham
You can find more about IN FEAR over at the Kilairney House Hotel website here.
You can find out more about STELLA ARTOIS CINEMA over at their website here or Facebook here.
Stella Artois presents the Exclusive UK Premiere of In Fear was held at the Institute of Contemporary Art, The Mall, London SW1Y 5AH
You can find the ICA'a website here and follow them on Twitter here or Facebook here.
|STELLA ARTOIS PRESENTS EXCLUSIVE UK PREMIERE OF IN FEAR|
THE PREMIUM BEER BRAND CONTINUES LONG ASSOCIATION WITH FILM THROUGH BURSARY PROGRAMME
Stella Artois was delighted to support the UK red carpet premiere of In Fear, the debut psychological thriller by Jeremy Lovering. The premiere of In Fear took place at the ICA on Tuesday 12th November and cemented the brand’s long relationship with sophisticated film.
The Stella Artois bursary programme aims to financially support exceptional creative talent and bring smaller releases to a wider audience, providing unique cinematic experiences to film fans. In Fear was the seventh film Stella Artois has supported since the bursary programme began in August 2012.
In Jeremy Lovering’s chilling debut, a young couple fights to survive one night-turned-nightmare. Driving to a music festival, Tom and Lucy have plans to stay at a countryside hotel. But with hotel signs leading them in circles and darkness falling, they soon become lost in a maze of country roads, and the target of an unknown tormentor.
Reminiscent of vintage psychological thrillers and bolstered by newcomer Iain De Caestecker, along with Allen Leech in its main roles, In Fear plays out in real time and hinges on a claustrophobic, unrelentingly tense horror thriller.
“In Fear is a wonderfully crafted masterpiece which is sure to keep viewers on the edge of their seats. We are delighted that our bursary programme has given the film the chance to have the premiere it deserves.” said Phil Pick, UK Marketing Manager for Stella Artois. “The Stella Artois bursary enables film makers to showcase their rich talent by offering opportunities that were previously not possible, such as premieres and director Q&A’s.”
The In Fear premiere is the latest instalment in a series of events funded by the Stella Artois bursary programme which has been set up to support stand-out film. Previous support has enabling premieres for Sightseers and A Field in England.
In Fear Premiere @ The ICA presented by Stella Artois, a set on Flickr.
|Craig's is a retired superhero, an obsessive hobbyist, comics fan, gadget lover & flâneur who knows an unhealthy amount about Ian Fleming's James Bond.|
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