Naomie Harris stars in a 60 second campaign film, as she fights to deliver Bond’s must-have Xperia mobile phone

Sony's new campaign film from Sony features brand new technologies that have been ‘made for Bond’

Set against a backdrop of London’s South Bank, Moneypenny uses Sony’s RX100 IV camera to capture super-slow-motion surveillance as a drama unfolds with an intense chase to deliver Bond’s Xperia Z5 smartphone

Directed by Danny Kleinman – the man behind many of the legendary Bond title sequences

The 60-second piece has been produced by the legendary British director Danny Kleinman.  Created by ad agency adam&eveDDB with production company Rattling Stick, the majority of the campaign film was shot on Sony’s F65 professional 4K cinema camera, interspersed with ‘slow motion’ surveillance that can be seen through the screen of the RX100 IV camera, and photography shown on the screen of the Xperia Z5.

Kleinman says,

The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.”

Harris adds,

London provides the perfect setting for the campaign film.  Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here.  It is not your traditional commercial; it’s an action-packed mini movie in itself.”

Kazuo Hirai, President and CEO, Sony Corporation adds,

Sony has been a proud partner of the iconic Bond films since Casino Royale. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.  Whether being used by Moneypenny on undercover surveillance or a creative photographer who wants to take and share outstanding photography captured on social channels, they’re easy to use, pocketable and award-winning products for day-to-day and secret agent use alike.”

The campaign officially launches with the TV commercial, which will first air in the UK on 1st October 2015 and will run until 8th November. The media campaign led by MediaCom also encompasses print, retail, digital and OOH.

Sony  RX100 IV camera Made for Bond (ZOOM)

With its compact size, the power of the premium RX100 IV camera – featuring the a world’s first1 1.0 inch type stacked Exmor RS CMOS sensor, 40x super-slow-motion video capture at up to 1000fps2, and the ability to speedily read data 5x faster than previous models – makes it the perfect accessory for Moneypenny.

Sony Xperia Z5 Made for Bond (Zoom)

With the fastest autofocus in a leading smartphone3 delivering a ground-breaking speed of just 0.03 seconds, a fingerprint sensor integrated within the iconic power button, and beautifully sleek waterproof design, the Xperia Z5 is an advanced next-generation smartphone ideal for Bond. The Xperia Z5 was recently announced on the 2nd September 2015 and will be available globally from October 2015.

Sony.  Made for Bond.

Danny Kleinman Biography
Daniel “Danny” Kleinman is recognised as one of advertising’s most established directors. He has won the top awards for his advertising work at Cannes, D&AD, the New York One Show, British Arrows, Clio, Creative Circle, Midsummer Awards and many others. The Gunn Report acknowledged him as the Most Awarded Director in the world and he has received the President’s Award from Creative Circle and the Chairman’s Award at the British Arrows. He’s also topped the Campaign, Shots and Televisual’s lists of hottest directors and in Ad week, was voted US Commercial Director of the decade.

After Hornsey Art School, Daniel went on to work as an illustrator, also collaborating on storyboards with directors working in the emerging music video industry. This led to Daniel’s first music video in 1983, seeing him break in to the scene at its peak; just as the “MTV-Generation” was born.

Daniel pioneered the use of special effects in post-production over the course of directing more than 100 videos in the 80s, winning numerous awards for work with artists such as ZZ Top, Fleetwood Mac, Prince and Madonna. As one of first to use visual effects in music videos this allowed him to spread his wings in the commercial world.

The commercial work created by Daniel combines unequivocal humour, perfect-timing & familiar faces; such as Rowan Atkinson, James Franco, Jean Claude Van Damme, Johnny Vegas & Peter Kay.
Daniel has also directed TV drama and comedies, notably Harry Enfield and Paul Whitehouse’s “Smashie and Nicey – The End of an Era”, which was BAFTA nominated and won the rose at Montreaux.

Daniel’s interest in special effects has never waned; with him working alongside famed friends, Framestore, to create the ubiquitous resurrection of Audrey Hepburn for the 2014 Galaxy ‘Chauffeur’ commercial.

After Maurice Binder’s passing in 1991, Daniel directed a Bond-inspired promo for the theme song for Gladys Knight. This led to him becoming the much coveted director for the Bond title sequences, with greater emphasis being put upon modern technologies used in post-production. Since 1995’s GoldenEye, Daniel has taken over the mantel and produced 6 of the last 7 Bond title sequences.

In 2006 Daniel and fellow director Ringan Ledwidge founded Rattling Stick. Now home to fifteen directors and with an office in the US, Rattling Stick remains a small, spirited production company.  To date Rattling Stick has won the Televisual Peer Poll 4 times, Production Company of the Year twice, Campaign Production Company of the year 3 times, The Gunn Reports Most Awarded UK Production Company twice and Production Company of the Year at The British Arrows 4 times.

Rattling Stick recently entered into partnership with Hartswood Films (Dr.Who, Sherlock) and Riley Productions (Steve Barron’s production company) to produce ‘Justice’ (working title for the project) a series drama based on an original idea by Daniel Kleinman, which is in development at the BBC.