EE, the title sponsor of the EE British Academy Film Awards and the provider of Britain’s first superfast 4G network, have announced that rising presenting talent Laura Whitmore will be hosting its technologically charged coverage and interviewing the world’s leading film stars live for the EE BAFTAs 360° Red Carpet Show this Sunday 10 February.
|Laura Whitmore will be the host of EE’s pioneering 360° live and interactive red carpet coverage|
The live show will be produced using four interactive 360° cameras which will be situated along Europe’s longest red carpet. Viewers will be able to get a taste of what it’s like to be in the director’s chair, switching between each camera in real time, controlling the action by panning up down, left and right in full 360°. A highlights edit of the show will be released on Monday 11 February.
Within the EE Film app for Apple and Android phones and tablets, the integrated 360° player will use the physical movement functionality found in smart devices in order to let viewers literally turn themselves and their device to look to their left, right and even behind themselves, as if they are on the red carpet in person.
On facebook.com/EE viewers will be able to experience the stream in full 360°, switch between the four camera streams, as well as interacting and discussing the show in real time.
Especially for the ceremony, EE has integrated the content into its EE Film app (available for iOs and Android devices) which, as well as being the place to get 2-for-1 cinema tickets and streaming the latest film releases, will offer users a chance to experience the show via their device at home, or out and about via 4G.
As well as using physical movement and the gyroscopic controls, touch control within the 360° inbuilt into the apps will mean that viewers can also control their view by swiping with their fingers to pan around in 360 degrees.
In order to access the content via the EE Film App, users will need to download the app update – available in the iTunes app store, or via Android Market Place Existing EE Film app users will also need to install the update. The content has been optimised for more up to date smartphones and those in the 4GEE range so it is recommended that viewers wanting to view via the app use;
· iPhone 4 and up (iOs 6+)
· iPad 2 and up (iOs 6+)
· iPad mini (iOs 6+)
· HTC One XL (Android 4.0.4+)
· Samsung SIII (Android 4.1.1+)
· Samsung Galaxy Note 10.1 LTE tablet (Android 4.1.1+)
· Google Nexus Tablet (Android)
The ‘EE BAFTAs 360° Red Carpet Show’ follows on from the star turn made in 2012 by self-described “international star, role model and diva,” Miss Piggy who anchored an online show for sister brand Orange, interviewing the likes of Daniel Radcliffe, Michael Fassbender, Jessica Chastain, Gary Oldman and Octavia Spencer amongst many more, before EE took over title sponsorship for the 2013 ceremony.
Laura will be anchoring the show from Camera One, right outside the Royal Opera House, where she will be interviewing leading lights of the film world, including nominated actors, actresses and directors from the year’s biggest blockbusters including Life of Pi, Lincoln, Argo, Django Unchained, Skyfall and Les Misérables.
Hosted by Stephen Fry, the ceremony will be broadcast on BBC One and BBC One HD at 9.00pm that evening, and will feature a live performance from Brit Award-nominated and platinum selling artist, Paloma Faith. For the fifth year, a special red carpet show will be broadcast on BBC Three at 7.30pm, hosted by Edith Bowman.
Nominees confirmed to date include (in alphabetical order): Alicia Vikander, Amy Adams, Andrea Riseborough, Ang Lee, Anne Hathaway, Barbara Broccoli, Ben Affleck, Bradley Cooper, Sir Cameron Mackintosh, Christoph Waltz, Dame Judi Dench, Daniel Day-Lewis, Elizabeth Olsen, Eric Fellner, George Clooney, Dame Helen Mirren, Hugh Jackman, Javier Bardem, Jennifer Lawrence, Jessica Chastain, Joaquin Phoenix, Juno Temple, Marion Cotillard, Michael G. Wilson, Quentin Tarantino, Sally Field, Sam Mendes, Steven Spielberg, Suraj Sharma, Tim Bevan, Tim Burton, and Tom Hooper.
Sir Alan Parker, recipient of the BAFTA Fellowship, and Tessa Ross, recipient of the Outstanding British Contribution to Cinema Award, will also be in attendance.
Presenters and other attendees confirmed to date include (in alphabetical order):
Alice Eve, Ben Whishaw, Billy Connolly, Chris Tucker, Danny Boyle, David Morrissey, Eddie Redmayne, Gemma Arterton, HelenMcCrory, Henry Cavill, Sir Ian McKellen, Jennifer Garner, Jeremy Irvine, Jeremy Renner, John C Reilly, Kevin Spacey, Mark Strong, Martin Freeman, Meryl Streep, Nicholas Hoult, Olga Kurylenko, Paloma Faith, Rafe Spall, Samuel L Jackson, Saoirse Ronan, Sarah Jessica Parker, Sarah Silverman, Simon Pegg, and Tom Hiddleston.
Spencer McHugh, Director of Brand, EE, commented:
“We’re thrilled to announce that Laura will be hosting what will be the UK’s first ever multi-camera, live and interactive red carpet show streamed in full 360 degrees. By harnessing this cutting edge technology and working with BAFTA, we’re excited to be offering the chance to experience the Awards and the red carpet in a way that is the next best thing to being there”.
Laura Whitmore, host of the EE BAFTAs 360° Red Carpet Show commented:
“I literally cannot wait to get onto that red carpet and to host the show. I’ve never done a 360 degree show before but I’ve been practising with the technology and we’re going to have lots of fun, showing a side to the red carpet you’d never normally get to see. Roll on Sunday!”Users of Twitter will also be able to put their questions forward for Laura to put to the stars by tweeting @thewhitmore using the #EEBAFTAs hashtag, or via facebook.com/EE.
The EE British Academy Film Awards will take place on Sunday 10 February at the Royal Opera House in Covent Garden, London. A first for the UK, the ‘EE BAFTAs 360° Red Carpet Show’ will be streamed live from the EE British Academy Film Awards from 5 – 7pm on Sunday 10 February 2013
For more information, go to facebook.com/EE
The Establishing Shot: 3 DAYS TILL THE EE BAFTAS , ALL THE ATTENDEES & HOW YOU CAN INTERACT WITH THE EE BAFTAS 360° RED CARPET SHOW THIS SUNDAY
|Interact with us here: @TheEstShot or Facebook Comments and thoughts always welcome below.|