Since 2008, Cartier has been inviting artists such as Lou Reed, Phoenix, Olivier Dahan and Camille Henrot to provide their individual interpretation in response to the question "How far would you go for LOVE?"
Painted Love was the first short film to be released as part of a trilogy of collaborations between musicians and directors. It follows a young artist as he follows his muse in New York City.
Preparation for the mixed live action and animation film took 18 months, and the six minute short took 10 months to complete. Painted Love was directed by Ben Dickinson, all the animation is hand drawn by Irina Dakeva and took three months to complete. Painted Love is also the title of the original song created for the short by French band AIR.
Cartier's Painted Love by AIR
Director: Ben Dickinson
Music: Painted Love, by AIR
More info over at: http://www.love.cartier.com/